About us
Hi! We are Mel & Steve
(you may have seen us on YouTube....or maybe not? if you haven't then check out our YouTube channel to see what we do!)
Whats the YouTube channel? Were glad you asked!
@itsmelandsteve
Here is where you will see the majority of work we do for the animals, from street outreach to protest to... well.... we don't want to spoilt it for you! We will let you find out on the channel!
So... how did we end up here?
Once upon a time...... in a galaxy far far away.....
OOPS sorry got carried away! no one likes a log winded story, so heres the shortened version!
- GREW UP NON VEGAN (But loved animals)
- WE MET, MARRIED AND SAT ON THE SOFA TO WATCH TV
- FOUND A YOUTUBE VIDEO OF AN ACTIVIST CALLED JOEY CARBSTRONG (Legend)
- SAW FOOTAGE OF THE DAIRY INDUSTRY IN THE VIDEO
- BOOM! WE WENT VEGAN!
- BECAME ACTIVISTS
- WANTED TO SHOW THE WORLD OUR ETHICS AT ALL TIMES!
- THERE WAS NO GYM WEAR WITH VEGAN MESSAGING - SO WE MADE SOME!
HELLO VEGAN MUSCLE!
Our aim is simple, it's to fight for the animals!
To normalise being vegan in situations/circumstances and to show the world that vegans are here!
We want to show the world that Vegan Muscle is not just about the physical strength and fitness you can have being vegan but to show the world that vegans have strength of heart, that we are strong enough within to stand up against the injustice happening to animals whatever the cost, however hard it may be, however far out of our comfort zone it may take us, that we have the inner strength to stand up against the crowd and to say no, this is wrong, to be a voice for the voiceless and to wear our vegan message with pride!
Vegan Muscle began in 2021, it started from an idea we had.............OOPS nearly ended up with the long version again! sorry where was we.... oh yes!
Whats this Vegan Vision Eyewear all about?
Heres the shortened version!
- DOING ACTIVISM MEL WAS ALWAYS ANXIOUS AND NERVOUS
- IT ALWAYS TOOK ALL HER COURAGE TO SPEAK TO PEOPLE
- SHE REALISED THAT WHEN SHE WAS WEARING HER SUNGLASSES THEY BECAME A SUPERPOWER FOR HER TO GET OVER HER FEARS!
- WE HAD BEEN HERE BEFORE (VEGAN MESSAGES ON GYM WEAR)
- MEL HAD THE IDEA OF USING HER SUNGLASSES AS NOT ONLY HER SUPERPOWER FOR CONFIDENCE WITH ACTIVISM BUT A FORM OF ACTIVISM IN THEMSELF! GENIUS!!!
- THERE WAS NO VEGAN MESSAGES ON SUNGLASSES - SO WE MADE SOME!
HELLO VEGAN VISION!
Our vision at Vegan Muscle is not just to sell our product range but we want to create a Vegan Muscle family, a team, a tribe, an awesome group of people all coming together in unity all for the same cause, for the animals and we are so happy to say that in a short space of time we are already seeing this take place! We are so proud to be part of something so special and so pleased you also want to be part of it with us!
It is irrelevant if you are a runner, a tri-athlete, a body builder, a strength athlete, a swimmer or if even thinking about exercise gets you out of breath! Every single one of us has our strengths and it's so important to represent for the animals. That's why all our products are designed for maximum comfort for inside or outside the gym so if you're out on your run, doing your Pilates session, lifting up big weights or breaking that mental sweat thinking about doing a few crunches you can still be part of the Vegan Muscle family and represent for the animals with pride wherever you are.
Our aim for the future is to grow and grow and grow! To add more and more awesome people just like you to our Vegan Muscle family, as we grow, we can launch more and more product lines and the more people wearing them out and about representing means the more noise is made for the animals! The bigger the noise means we can get to more hearts and minds that in turn can liberate all the animals from what they are having to endure and suffer right now because until every cage is empty and until all are free, we won't stop!
Thank you for reading our about us page and welcome to the Vegan Muscle family! You are awesome!